Lusaka, 29 August 2024 – Over the next three months, from September 1 to November 30, Zambians will have the opportunity to win weekly cash prizes, ranging from K10 to K25,000 as part of Coca-Cola Beverages Zambia's (CCBZ) "Wina na Kapendelo ka Coke" promotion.
To enter, consumers purchase Coca-Cola, Fanta, or Sprite in 300ml returnable glass bottles, check under the yellow metal crown for a unique code, dial 38424# for free, and follow the prompts.
"We are particularly excited about the ease and convenience of our prize delivery system. Airtime prizes will be sent directly to the recipient's handset, and cash prizes will be transferred to the winner's mobile wallet. This ensures our winners can quickly and securely enjoy their rewards, making the process seamless. You will see our winners coming from your communities and enjoying the prizes," said Faith Nehanda, Senior Manager, Frontline Marketing, Zambia & Namibia.
"Our promotion's 'Wina na Kapendelo ka Coke' embodies the spirit of celebration and winning. With over 5,300 winners each week, we believe this campaign will bring joy and significantly impact Zambians' lives nationwide. Whether paying for school fees, starting a small business, or simply making ends meet, these prizes can make a real difference and bring hope to our communities."
Josephat Mwangi, CCBZ General Manager, said Coca-Cola Beverages Zambia, a subsidiary of Coca-Cola Beverages Africa, is dedicated to producing and distributing a diverse range of beverages that cater to consumers' preferences.
"As a total beverage company, we are committed to offering people more of the drink choices they want across various categories and in various packages. Ever-evolving consumer tastes and preferences help steer our business strategy and shape the lineup of beverages we bring to market," Mwangi said.
"We take a disciplined approach to product innovation and portfolio management, ensuring we develop and deliver preferred, great-tasting beverages for all occasions and lifestyles. This includes offering drinks with reduced added sugar and more brands with nutrition and wellness benefits; providing small package options and clear nutrition information on packaging and in our communications; and marketing our drinks responsibly.
"Our portfolio includes the iconic Coca-Cola, Coca-Cola Zero, Fanta, and Sprite; cordials such as Mazoe and Jolly Juice; and Aquasavana Water. Our unwavering commitment to quality and relentless pursuit of innovation drive us to enhance our offerings and continuously create meaningful customer experiences. Our purpose is to refresh Zambia daily and make the country a better place for all with our inclusive culture, reflecting our African Identity.
"Today, we proudly unveil the 'Wina na Kapendelo ka Coke' promotion. It embodies our promise to bring exciting opportunities to our consumers, with many winners set to share in the prize pool and enjoy an ice-cold Coca-Cola," Mwangi said.
ENDS
ABOUT CCBA
CCBA is the 8th largest Coca-Cola bottling partner globally by revenue, and the largest on the continent. It accounts for over 40% of all Coca-Cola products sold in Africa by volume. With over 18,000 employees in Africa, CCBA services more than 720,000 customers with a host of international and local brands. The group was formed in July 2016 after the successful combination of the southern and east Africa bottling operations of the non-alcoholic ready-to-drink beverages businesses of The Coca-Cola Company, SABMiller plc and Gutsche Family Investments. CCBA shareholders are currently: The Coca-Cola Company 66.5% and Gutsche Family Investments 33.5%. CCBA operates in 15 countries, including its six key markets of South Africa, Kenya, Ethiopia, Uganda, Mozambique and Namibia, as well as Tanzania, Botswana, Ghana, Zambia, the islands of Comoros and Mayotte, Eswatini, Lesotho, and Malawi.
Learn more at https://www.ccbagroup.com
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ABOUT COCA-COLA
The Coca Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite, and Fanta. Our water, sports, coffee, and tea brands include Dasani, Smartwater, Vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, and Ayataka. Our juice, value-added dairy, and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife, and AdeS. We're constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people's lives, communities, and the planet through water replenishment, packaging recycling, sustainable sourcing practices, and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook , and LinkedIn.
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